Welcome to

Hidden Gems

Cambridge is a wonderful city full of exciting independent businesses just waiting to be discovered. We want to emphasise the importance of supporting your local businesses, and celebrate those who love to share their creative ventures with the community!

Why Shop Local Asset 1
Meet the Owners Asset 1
Restaurant Week Asset 1
Cambridge Trails Asset 1
Independents Week Asset 1

Explore

Love Cambridge

Love Cambridge is the brand developed by Cambridge BID to deliver a range of events and projects designed to animate and entertain our city. These will range from the Love Cambridge Gift Card, Open Air Cinema Nights, Wimbledon screening, magazines, maps and much much more.

Find out more

Say hello

Meet the Owners

We think it’s incredibly important to get to know the experts behind our local businesses, to understand their inspirations and motivations, get to know where the money is going, and see the friendly faces behind independent operations.

Say hello
Meet: Anne

Meet: Anne

To survive on a High Street crowded by corporate giants, which can squeeze out sole traders, Indies have a real chal ...

read more Asset 1

Meet: Harriet

Meet: Harriet

Located in Green Street, Harriet Kelsall Bespoke Jewellery is a multi-award winning business and leaders in bespoke ...

read more Asset 1

Meet: Meggy

Meet: Meggy

Bridges is an independent cafe that has been located on Bridge Street since 1996, serving fresh food and drink to th ...

read more Asset 1

Meet: Max

Meet: Max

Smokeworks is a BBQ restaurant with two sites in Cambridge. Featuring steam-punk inspired decor and a menu packed fu ...

read more Asset 1

Meet: Pippa

Meet: Pippa

Boudoir Femme is an award winning, independent, womenswear boutique in Cambridge city centre is home to a mix of sty ...

read more Asset 1

Meet: Rich

Meet: Rich

Set in a Grade II listed building in the centre of Cambridge, the Pint Shop boasts parquet flooring and industrial-c ...

read more Asset 1

Meet the

Owners

view all

All the

Latest News

view all
Cambridge Christmas Lights Switch On Moves Online

Cambridge Christmas Lights Switch On Moves Online

Cambridge’s annual Christmas Lights Switch On Event this year will be moving online in light of the ongoing risk of Covid 19. read more Asset 1

Support Local; Help Sustain Cambridge Independents!

Support Local; Help Sustain Cambridge Independents!

Shopping independent is a step towards preserving a wonderful city – the rich culture, variety, and heritage is what makes Cambridge the exciting destination it is. read more Asset 1

‘You’ time is back – six ways to indulge yourself in Cambridge

‘You’ time is back – six ways to indulge yourself in Cambridge

As Cambridge gradually gets back to normal, why not visit the city and indulge in some retail, beauty, leisure and maybe sports therapy as the young ones catch up on learning? read more Asset 1

Cambridge restaurants extend discounts and offers through September

Cambridge restaurants extend discounts and offers through September

A number of Cambridge restaurants have decided to extend the discount from the Eat Out to Help Out scheme or introduce some great offers at their own cost through September. read more Asset 1

Rediscover Cambridge this summer

Rediscover Cambridge this summer

Ian Sandison, CEO of Cambridge BID, takes a look at the measures that are in place to give you confidence to visit our beautiful city read more Asset 1

Travel tips for visiting Cambridge

Travel tips for visiting Cambridge

The city has been making improvements since the lockdown was eased, giving pedestrians more space and making it easier and more relaxed to navigate the streets read more Asset 1

Safely welcoming visitors come back to Cambridge city centre

Safely welcoming visitors come back to Cambridge city centre

We and our partners have put in place a range of safety measures to support social distancing as businesses in the city centre begin to reopen. read more Asset 1

Welcome back to Cambridge: Top tips for enjoying one of the world’s best small cities

Welcome back to Cambridge: Top tips for enjoying one of the world’s best small cities

Cambridge has so much to offer everyone, so why not be a tourist in your own city – and support our local businesses? read more Asset 1

“Cambridge is open, so come and enjoy the city safely”

“Cambridge is open, so come and enjoy the city safely”

Cambridge is open, so come and enjoy the city safely – that was the message from business leader Ian Sandison after footfall figures indicated a slow start following the easing of lockdown restrictions.  read more Asset 1

Back by Popular Demand: Love Cambridge Restaurant Week

Back by Popular Demand: Love Cambridge Restaurant Week

Why not make Restaurant Week your excuse to try somewhere new, either for lunch or dinner? read more Asset 1

Benefits of Supporting Local Businesses

Benefits of Supporting Local Businesses

Local businesses form a significant part of the UK economy. As of 2018, small businesses accounted for 99.3% of the UK’s private sector businesses, as well as making up 60% of all private sector employment. read more Asset 1

What makes Cambridge Unique?

What makes Cambridge Unique?

Cambridge is home to one of the oldest and most prestigious universities in the world, giving it a rich intellectual history, and a bunch of extremely pretty buildings… read more Asset 1

Healthy New Year: Top 5 Fitness Locations in Cambridge

Healthy New Year: Top 5 Fitness Locations in Cambridge

To help you on your fitness path, here’s five gyms and specialist stores to explore, plus predictions for what’s going to be hot in 2020. read more Asset 1

Support Local this Christmas: Promotional Film

Support Local this Christmas: Promotional Film

The two-minute film celebrates the magical atmosphere of the city in the run up to Christmas entitled ‘A Cambridge Christmas Carol’ read more Asset 1

Quintessentially Cambridge: 5 Things to See and Do

Quintessentially Cambridge: 5 Things to See and Do

Punting is the ideal way to see the riverside colleges and Cambridge sights in both comfort and style. read more Asset 1

Best Ways to Travel to Cambridge

Best Ways to Travel to Cambridge

Cambridge is connected to many locations via the A14, M11, A10 and the A428 from Cambourne. read more Asset 1

5 of Cambridge’s Best Independent Dinner Spots

5 of Cambridge’s Best Independent Dinner Spots

This is a top spot when it comes to gourmet Indian cuisine. read more Asset 1

5 Tips to Having a Greener Christmas

5 Tips to Having a Greener Christmas

Plastic packaging is a major concern in supermarkets, especially in the produce aisles. read more Asset 1